A very special send today to celebrate the debut of e-commerce on SPENCE.US.
A little bit about what the team at Spence has been up to…
The Spence orbit is technical apparel for racquet sports. After nearly 18 months of designing and developing an initial first capsule of court-ready gear, Spence is just over a month away from a full launch.
Just as you’d never step onto the court without warming up, we’re giving our website a little time to loosen up, too.
We’re not claiming that we’ve re-mapped the cosmos with sweatshirts and dad hats. But take our word, these warm-up fundamentals are anything but average. Inspired by vintage sweats from the last golden age of tennis (think late ‘70s to mid-‘80s), we obsessed over the little things. Yes, we sweated them.
Call it a 'soft goods soft launch'
All finished with our signature DoubleSwans.🦢
Full lift-off coming soon. Until then, let's get loose.
This brand is the beautiful brainchild of Amanda Greely, a true creative mastermind. It’s an honor to help her bring it into the world.
Thanks to those who made this happen & who’ve been along for the ride so far.
Please, follow along & let us know what you think.❤️
LFG!
I absolutely adore the branding — and am already a fan of tennis.
I mentioned the soft launch in my substack yesterday to spread the word!